Pantone's Color of the Year 2023.
Viva Magenta, vibrates with strength and energy. It is a color rooted in nature, it descends from the family of red tones and has been expressing a new vigor.
Viva Magenta is bold and fearless, a pulsating color whose exuberance drives celebration, joy and optimism, thus writing a new narrative.
“In this age full of technology, we seek to be inspired by nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family and was created inspired by cochineal red, one of the most precious dyes in the world, belonging to the family of natural dyes, being one of the strongest and brightest in the world. Rooted in what is primal, PANTONE 18-1750 Viva Magenta reconnects us to the source material. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, building and strengthening our inner selves.”
Executive Director, Pantone Color Institute